Our Process – How Does it Work?

First we talk.  Typically we’ll start out on the phone and then have an initial face-to-face meeting.

At the end of these conversations, FF will have a high level “snapshot” of your company, and the business challenges you are facing.  Then, it’s on to the solution.  At this point, each engagement takes its own path.  We work out a unique solution for you.

We can take on the role of player, mentor or coach.  We can counsel you on what to do, and, if needed, we can help you get it done. 

Our larger clients (with significant staffing and related resources) are likely to do the “execution” of our strategy with internal staff. Our smaller clients often prefer FF to go the next step and help with the leg work as well.

Frequently, we initially perform a high level business model review as the first phase of our assignment. This “discovery” process is helpful in cases where the most obvious problem (the one that’s most easy to see) is not the main problem.

Some examples of “not so apparent” problems are:

	The wrong staff is in the senior management roles. The President just hired a friend to run the company sales effort but he has no related job experience.
	The company has done a pretty good job at developing a product to solve a customer problem, but they incorrectly assumed who their customer was. Healthcare breaks down into a few primary markets: Acute Care (hospitals), Primary Care (doctor’s offices), Long Term Care (LTC – nursing homes, extended living etc.) and Home Healthcare. Because their first customer happened to be a nursing home buyer, they assumed the LTC market was their primary customer.  Fact is, this is one of the worst markets today to try and profit from because it is so poorly funded.
	The company has been allocating scarce marketing dollars advertising in the wrong places.
	The company too late discovers they have more competition than they are aware of and their competitive response is inappropriate. .
	The sales force is poorly trained and lacks motivation.
	The product is under priced/over priced.